YANOEN Corporation in the History of Japanese Tea
| 805 | Saicho, the monk who is the ancestor of Tendai Sect brought the seeds of tea tree from China |
| 1191 | The monk, Eisai brought the tea from China again. His friend, Myo-e opens the tea garden for the first time |
Very few people, only upper class could enjoy the tea in this period.Due to the abolition of China-Mission, the tea culture is obsoleted.
Statue of Saicho
| Around 1580 |
Sado, Tea Ceremony was established by Sen-no-Rikyu |
| 1738 | The process of method to make “Sencha”, standard green tea was established in Uji-Tawara town, Kyoto |
Tea culture was incorporated and utilized by Samurai Society.Only limited Samurai was allowed to hold the tea party.
Statue of Rikyu
| 1836 | YANOEN was established by the founder Genzaburo, YANO |
| Around 1900-20 |
The 3rd generation, Yoshizo Yano promoted tea sales around Japan and won many awards on exhibitions. The fundamental base of YANOEN is established. |
| 1949 | YANOEN Corporation was incorporated by the 4th Generation Sotaro, YANO |
| Now |
Yanoen’s Export Status (2021)
Today's MATCHA benefits
Many people are drinking MATCHA whole tea leaves as it is and taking all nutrition like abundant catechins and others.
Catechins have a wide range of health benefits, including disease prevention.
Also, theanine which is abundant matcha has a relaxing effect. Matcha itself has a relaxing effect, the tea ceremony, in which the tea is served, has an element of mindfulness.The tea ceremony began with the culture of “CHA-NO-YU”.
Cha-no-yu, which began around 1848, is a Japanese style tea ceremony, and the Zen Sprit of “Wabi and Sabi” in simple the room, not to mention viewing the tea-room, tea bowls, tea utensils, and tasting matcha, is considered effective for mindfulness today.
And matcha is enjoyed by people all over the world as JAPANESE SUPER FOOD.
Matcha is safe to drink for halal and vegans.
Efficacy of Matcha
Catechin
Anti-Aging
Strengthen the Immune System
Prevent cold & influenza
Reduce the Body fat
Prevent the dementia
Prevent the bad breath
Vitamin C
Effect of beautiful skin
L-Theanine
Relaxing
Caffeine
Enhance the concentration
Insoluble dietary fiber
Dissolve & prevent the constipation